Samuel Adetiba — Partnership & Campaign Marketing
I lead campaign marketing and brand partnerships for teams at Nike, adidas, EA Sports and beyond, owning delivery from brief to launch, scaling toolkits and campaigns consistently across UK, EU and US markets.
Selected Work
Full case history and further examples available on request.
Client Nike · Scope Client Servicing, Project Management
Contributed to a new athlete partnership strategy, redefining Kylian Mbappé's retention approach ahead of his departure, alongside similar work on Sha'Carri Richardson, rethinking how relationships are tracked through an athlete's lifecycle to make renewals and retention more effective.
Client Changan · Scope Client Servicing, Project Management
Developed activation ideas to announce Changan's new sponsorship of the Portugal national team, working across IP and player likeness rights agreed with the federation, spanning above, below and through the line.
Client CBS · Scope Client Servicing, Project Management, Production Support
Produced a long and short-form campaign with ex-Coventry player Dion Dublin for sponsor CBS, tying the club's stadium buyback story to CBS's mortgage services in a satirical, property-show format.
Client adidas · Scope Production & Logistics
Supported the client servicing lead with production and logistics for matchball content across the Women's Champions League final in Lisbon and the Men's Champions League final in Munich, including the plinth, ball and trophy presentation around each city.
Client adidas · Scope Client Servicing, Project Management, Production
Led Manchester United's activation of adidas's “A Club” Chinese New Year product line, referencing the toolkit and execution across sister clubs Real Madrid, Bayern Munich and AC Milan to keep cohesion while respecting Manchester United's own market nuance, including a shoot with players at Old Trafford.
Client Chelsea FC · Scope Client Servicing, Project Management, Production
Hosted and produced the “Tied Together” campaign activation with designer Nicholas Daley and the Paul Canoville Foundation.
Worked Across
Chelsea FC
Nintendo
Manchester UnitedDr. Martens
Timberland
Klekt
Chelsea FCNintendoManchester UnitedDr. MartensTimberlandKlektOff The Pitch
I split my week between leading partnership marketing for some of the biggest names in sport and lifestyle, working as a UGC creator, and playing as a semi professional footballer. All three demand the same thing: show up prepared, perform under pressure, and be accountable for the result, not just the effort.
That's the standard I bring to every campaign. Structured delivery, clear communication with the people relying on you, and no excuses when it's time to deliver.
Get In Touch
Happy to talk through any of the work above, or anything else you'd like to know.